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The 'WTF Should I Use' Skin Care Challenge™

Start My Free 7-Day Challenge→

No bias.

No sales pitch.

Just skin care education that’s 100% about you.

A daily email ritual for your skin — simple, informative, and deeply clarifying.

20,000+ hours with clients

95% Trust Score

1,000+ client journeys

Let me guess: the skincare world has eroded your trust AND your skin’s barrier.

*Sigh*

Please accept my apology on behalf of an industry that profits from your confusion.

Consider this an invitation to rewild your relationship with your skin. Rawr.

Start My Free 7-Day Challenge→

You know that moment.

You’re standing in front of the lineup — the bottles you believed in, the ones you resent but keep using anyway — and your skin still isn’t cooperating.

You’ve done the research.

You’ve followed the routines.

You’ve bought the serums that were supposed to change everything.

And your skin is still… confusing.

Reactive.

Unpredictable.

Then it slips out —

“What the F should I even use?”

Yeah.

That moment.

That’s the moment this challenge is built for.

Most women spend over $15,000 stuck in the trial-and-error cycle I’m here to end.

Seven days.

No products to buy.

No one trying to sell you anything.

Just the clarity you’ve never been given —

so your skin can finally shift back into its natural repair mode,

and you can stop paying for confusion.

Let this be the week your skin finally makes sense.

Make My Skincare Make Sense→

🛡️95% trust score

In their words:

Kale V.

Trust me. There's something here.

"Even for a guy like me who doesn't care about skin, I'm fascinated. I would go door to door to say, listen - you want to do this. Trust me - there's something here."

Laurel R.

Thanks for being the real deal.

"Answers about my skin that don't involve a product is a totally novel thing.

Thanks for being the real deal."

Monica H.

Complete clarity.

I kept all my products, but I do need to pause some I learned. I understand what's happening when my skin starts to freak out now. This challenge is genius.

Peak inside the challenge!

STOP

products 1, 4, and 10 until your Skin Score is above 70

KEEP

using products 2 and 6, regardless of your Skin Score

REPLACE

products 3, 5, and 7-9 with ingredients in Tier 1

This behind-the-scenes snapshot shows one of many insights uncovered during the challenge.

The data above comes from a participant who began with a Skin Score of 45. What started as confusion and product overwhelm turned into clear, confident choices—and the beginning of a steady return to healthy, intelligent skin.

Get My Own Matrix →

How It Works

This is not the kind of challenge where you have to show up anywhere.

No cameras. No call times. No “checking in.”

This is a quiet challenge

the kind you do with coffee in the morning, or before bed, in the soft parts of your life.

Just one email a day.

Each day brings one clear insight — the kind that clicks something into place.

The constellation builds as you go.

01

Day 1 - The Truth Beneath the Label

Awareness — the first crack in confusion.

See what really happens between the lab and the label. Chemists and biologists know far more about the skin’s complexity than marketing ever reveals. You’ll learn how science moves faster than storytelling — and how that delay fuels confusion, not conspiracy.

02

Day 2 – The Original Wound

Perspective — relief from self-blame.

Trace how the beauty industry quietly shifted from supporting the skin to monetizing insecurity. You’ll uncover how fear and flaw narratives became marketing’s most profitable strategy — and how to step out of that loop for good.

03

Day 3 – The Life of a Skin Cell

Reverence — grounded patience for real renewal.

Follow a single skin cell’s life cycle and learn how long it really takes for the skin’s secondary functions — tone, texture, and elasticity — to reset and respond to care. You’ll understand the timeline your products are actually asking the skin to perform on, and what’s realistic to expect, despite what marketing claims say.

04

Day 4 – The Skin Within the System

Clarity — knowing what your skin can truly do right now.

Your skin works in partnership with six other biological systems, yielding energy when the body demands it. You’ll learn how this shapes your skin’s behavior, why products plateau, and receive your Skin Score, a snapshot of your current vitality.

05

Day 5 – Restoring the Flow

Agency — realizing you already create what you’ve been taught to buy.

Discover how your body already produces many of the same compounds sold in bottles — and how your mindset, emotions, and self-perception influence that chemistry. We’ll explore this mind-skin connection (what science calls the placebo effect) and turn it into simple, daily practices that support genuine regeneration.

06

Day 6 – Reading the Fine Print

Confidence — purchasing literacy instead of product loyalty.

Learn how to decode ingredient labels with fresh eyes. You’ll separate science from storytelling — what nourishes, what just sounds smart, and how “proof” is often a marketing trick. Once you see it, you’ll never buy blind again.

07

Day 7 – Integration

Calm — clarity in action.

Bring everything together using the Ingredient Matrix. You’ll sort your products into keep, pause, stop, or replace and rebuild a routine rooted in understanding, not overwhelm. You’ll finish with a calm mind, a simplified ritual, and a new kind of trust in your skin.

01

Day 1 - The Truth Beneath the Label

Awareness — the first crack in confusion.

See what really happens between the lab and the label. Chemists and biologists know far more about the skin’s complexity than marketing ever reveals. You’ll learn how science moves faster than storytelling — and how that delay fuels confusion, not conspiracy.

02

Day 2 – The Original Wound

Perspective — relief from self-blame.

Trace how the beauty industry quietly shifted from supporting the skin to monetizing insecurity. You’ll uncover how fear and flaw narratives became marketing’s most profitable strategy — and how to step out of that loop for good.

03

Day 3 – The Life of a Skin Cell

Reverence — grounded patience for real renewal.

Follow a single skin cell’s life cycle and learn how long it really takes for the skin’s secondary functions — tone, texture, and elasticity — to reset and respond to care. You’ll understand the timeline your products are actually asking the skin to perform on, and what’s realistic to expect, despite what marketing claims say.

04

Day 4 – The Skin Within the System

Clarity — knowing what your skin can truly do right now.

Your skin works in partnership with six other biological systems, yielding energy when the body demands it. You’ll learn how this shapes your skin’s behavior, why products plateau, and receive your Skin Score, a snapshot of your current vitality.

05

Day 5 – Restoring the Flow

Agency — realizing you already create what you’ve been taught to buy.

Discover how your body already produces many of the same compounds sold in bottles — and how your mindset, emotions, and self-perception influence that chemistry. We’ll explore this mind-skin connection (what science calls the placebo effect) and turn it into simple, daily practices that support genuine regeneration.

06

Day 6 – Reading the Fine Print

Confidence — purchasing literacy instead of product loyalty.

Learn how to decode ingredient labels with fresh eyes. You’ll separate science from storytelling — what nourishes, what just sounds smart, and how “proof” is often a marketing trick. Once you see it, you’ll never buy blind again.

07

Day 7 – Integration

Calm — clarity in action.

Bring everything together using the Ingredient Matrix. You’ll sort your products into keep, pause, stop, or replace and rebuild a routine rooted in understanding, not overwhelm. You’ll finish with a calm mind, a simplified ritual, and a new kind of trust in your skin.

Hi, I'm Jenn.

This is the part where you choose yourself.

Listen. We are standing at the beginning of the season where everyone is about to see everyone.
Family, coworkers, old friends, old versions of ourselves. And I know what it feels like to go into that season already bracing. Already tightening your jaw. Already hoping no one notices the way you’ve been feeling about your face.
I don’t want that for you. Not again. Not this year.
Your skin is not the enemy. Your reflection is not a problem to solve. But the products and advice you’ve been given? The trial-and-error panic? The constant low-level stress about aging and “fixing” something? That is what is stealing your peace. That is what is aging you faster.
We are not doing that anymore.
For 7 days, I’m going to help you reset — gently, sanely, correctly.

We’ll get your skin back into its natural repair mode.

We’ll get you back into your body.

And we’ll do it without shame, obsession, or buying a single thing.
This is free.

This is possible.

This is the part where you choose yourself.
Don’t let another season come and go while you sit on the sidelines of your own life.
Sign up. Start. Let’s go home to your skin.
I'm in. Let's Go.→
Start My Free 7-Day Challenge→

Free through Black Friday · $49 thereafter · No products required

Who This Is For

(And Who It's Not)

This challenge is for you if:

✅ You’re tired of guessing what your skin needs — and ready to stop chasing perfection.

✅ You care about your skin as an organ, not an ornament.

✅ You want healthy, stable skin — not an endless cycle of “miracle” fixes.

✅ You’ve been hurt or disappointed by the beauty industry, but you’re willing to trust one last time.

✅ You want peace, not performance — and you’re curious what your skin can teach you when you listen.
It’s not for you if:

🚫 You’re looking for a quick fix instead of a lasting relationship with your skin.

🚫 You believe your worth depends on your beauty.
🚫 You’d rather outsource your intuition than learn to trust your own skin.

🚫 You don’t care about the skin as an organ — only about the mirror’s approval.

🚫 You’d rather chase what’s fashionable than understand what’s biological.
This challenge is for you if:

✅ You’re tired of guessing what your skin needs — and ready to stop chasing perfection.

✅ You care about your skin as an organ, not an ornament.

✅ You want healthy, stable skin — not an endless cycle of “miracle” fixes.

✅ You’ve been hurt or disappointed by the beauty industry, but you’re willing to trust one last time.

✅ You want peace, not performance — and you’re curious what your skin can teach you when you listen.
It’s not for you if:

🚫 You’re looking for a quick fix instead of a lasting relationship with your skin.

🚫 You believe your worth depends on your beauty.
🚫 You’d rather outsource your intuition than learn to trust your own skin.

🚫 You don’t care about the skin as an organ — only about the mirror’s approval.

🚫 You’d rather chase what’s fashionable than understand what’s biological.
Start My Free 7-Day Challenge→


"Mind. Blown. This info is crazy good." - Mariah E. ⭐️⭐️⭐️⭐️⭐️

What Clients Are Saying

Samantha V.

Culture needs this.

"I want to feel at peace with myself and my skin has always been my hang up. I see how I've been hating on it because I wasn't shown another way. I'm truly grateful."

Laurel R.

Thanks for being the real deal.

"Answers about my skin that don't involve a product is a totally novel thing. Thanks for being the real deal."

Cynthia M.

The challenge was terrific!

"It was really fun to get an insider's perspective on the big picture of the industry. It's so apparent that Jenn is truly here to help inform and empower people."

Beth U.

Skincare as nature intended.

"I'm a product minimalist, and I hate being sold to. I really appreciated having the skincare industry explained. It all makes sense now and I can make better product choices now. This was balanced and truthful. I definitely recommend starting with the 7 Day Challenge. It's probably all you need."

Natalie G.

Super simple, easy to digest.

"I was hesitant because it felt overwhelming to have to learn about my skin. I just want someone to tell me what to use. But this was really simple and easy to digest. She presented every option with a set of pros and cons. I still feel like for me, it's better to work one-on-one, so I joined the waitlist!

Kelly E.

Long time client, and living proof!

"I've been working with Jenn since she was offering facials in person and she's my go to skin gal. If she doesn't know about a product I mention, she researches it and always tells me the truth about what my skin needs. I miss her facials, but I'm happy to be part of The Proof community!"

FAQ

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Questions? Email letstalk@proofpositiveskincare.comAverage answer time: 24h
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