Delivered within 5 days
The WTH Should I Use? Plan
A personal audit of your skin and your shelf, by a licensed skin pro.
Feel good about your skin again, without having to hope.
- Everything you get
- An 8-minute questionnaire, plus a few phone photos
- Your 20+ page written plan, with a one-page summary up front
- Your shelf, sorted: keep or skip
- Two ready-to-buy routines in brands that fit your budget and values, priced per month
- What Your Skin Would Buy: one page for your esthetician, med spa or dermatologist
- Your roadmap: your goal in the order your skin can reach it
- A 15-minute call, by phone or Zoom
- 30 days of questions by email, answered within 24 hours. Send a photo of any product before you buy it.
Made-for-You Guarantee. If your plan isn’t clearly built from your answers, your photos and your shelf, all your money back. You keep the plan.
Don’t love the routines I picked? Tell me within 30 days and I’ll rebuild them once, free.
By Jenn Hallowes, licensed to treat skin for 19 years and a licensed instructor who trains future estheticians. She reads 10 plans a week, so each one gets her full attention.
“The first skincare experience where I felt like my skin was being listened to.”Amy C. · ★ 4.8 from 16 verified reviews
What you get
Your plan, start to finish.
A plan built for your skin and your goal, with two ready-to-buy routines priced per month. If anything needs a doctor, I’ll tell you.
Done for you. Two routines in brands that fit your budget and values: the ones you name, or ones I choose. Every product is named, linked and priced per month, side by side. Sometimes that’s one line; sometimes it’s a cleanser from one and a serum from another. No single line has everything every skin needs.
Want a third? The same routine in the line I use myself, still my favorite after 20,000 clinical hours. I carry it. Optional, always.
Already using something you like? I’ll tell you honestly whether to keep it. If it does the job within your budget, it stays. New products usually come from professional lines that fit your budget. Once in a while a drugstore product is simply the best value, and I’ll tell you why.
Have someone you trust? Bring your esthetician, med spa or dermatologist What Your Skin Would Buy: one page listing the ingredients your routines are built around.
Your roadmap. Your goal, in the order your skin can reach it, and what it takes. For example, pausing an ingredient for 8 weeks on the way to a 16-week goal.
Plus 30 days of me, by email. Send a photo of any product before you buy it, and get my answer within 24 hours. Don’t love the routines I picked? Tell me within 30 days and I’ll rebuild them once, free.
Plan + Your Skin, Explained
$247Your questions answered, all at once.
Everything in the plan, plus 45 minutes with me instead of the 15-minute call. Phone or video, your choice, with evenings and weekends available. Someone can join you. I walk you through your plan from your skin’s side: what it’s going through at each step, and why each step is there. Ask as we go.
Things people often ask about
- Treatment questions
- How to use the tools in your drawer
- How long to wait between products
- Damp or dry skin
- How to apply so nothing stings
- Applying with facial hair
- Anything that didn’t make sense on paper
Nothing is sold on this call.
Afterward, I email you a written recap, including any changes to your plan. If the call doesn’t make your plan clearer, I’ll refund the $100.
Already have your plan? Add the call for $100 any time in your 30 days.
After you buy
Four steps. Five days.
- 1
Answer my questions
About 8 minutes. What you want for your skin, the brands you love, your values, your monthly budget and how many products you’ll actually use. Then sleep, stress, digestion and hormones.
Right after checkout
- 2
Send your photos
Your face in daylight and your shelf. Just reply to my email. Only I see your photos, they’re never used for marketing, and I delete them after your 30 days of questions.
A few minutes
- 3
I read your skin
I map your skin’s 24-hour day and build around your goal and your skin’s priorities. Built on both, not hope.
Within 5 days
- 4
30 days of me
A 15-minute call by phone or Zoom if you’d like one, and questions answered within 24 hours. Send me a photo of any product before you buy it.
For 30 days after your plan
How your plan is built
What I'm reading for
I'm not just asking whether you sleep well. Your skin shares systems with the rest of you, and every day some of them pull it off course. Your answers show me which ones are most likely doing that for you:
- Barrier & Inflammation
- Mitochondrial Energy & Nutrient Availability
- Immune Reactivity & Stress Signaling
- Gut–Skin Axis
- Circadian Rhythm & Sleep
- Environmental Load
- Hormonal Rhythm
- Ingredient Responsiveness
- Emotional Skin State
Then I use ingredients science already knows to minimize, mitigate or neutralize your skin's reaction to those patterns, so it can stay on course all day.
See the research behind it →See inside real plans
You’ve said it. Here’s where your plan answers it.
“I’ll probably re-read this 100 times before it all sinks in. I can’t believe how much amazing info is in it!”Shellie P., client
“Is my skin even okay?”
Your Skin ScoreA real number for where your skin is starting from, and what it means, in plain words.
“Why does my skin freak out out of nowhere?”
What keeps pulling your skin off taskIt’s never out of nowhere. You’ll see what’s pulling your skin off task, and which ingredients help calm it.
“Morning, night, what goes first? I’m lost.”
Your 24-hour skin dayHour by hour: what your skin is doing, and exactly when each ingredient steps in.
“I guess I have been doing my skincare routine backwards.”Shellie P., client
“I’ve got a drawer full of stuff. What am I even missing?”
What your lineup coversEverything your skin needs, checked against what you already own. The gaps are marked, so you only buy what’s missing.
“I never wash off the jojoba oil. I just slather it on before bed and leave it there all night.”Shellie P., client
“I’m done wasting money. Just tell me what to buy.”
What the same routine costsYour routine, priced side by side across brands, per month and to start, so you choose by your budget and your values.
“How long is this going to take? I always give up too soon.”
Your goals, in orderYour goals in the order your skin can reach them, and roughly when to expect each one to show.
“Suddenly ‘I want tighter skin’ became an actual biological process with a timeline.”Michelle D., verified client
Pull it up in any store.
Want names? Your routine, product by product, with prices and when to use each one.
Love your esthetician or a brand you trust? Show them your ingredient list. They can match any product that has what your skin needs.
Real excerpts from three clients’ plans, shared with permission. Every plan looks different, because every skin is.
What’s inside
Your Skinformation Report
Twenty-plus pages, with a one-page summary up front.
- Your goalWhere it lives in your skin, and how long it takes.
- Your Skin ScoreWhere your skin is starting from, in plain words.
- What keeps pulling your skin off taskSleep, stress, hormones, digestion: what pulls it away from the work you want it to do.
- Your 24-hour skin dayHour by hour, and where your ingredients step in.
- Two futuresWhere your skin goes if it keeps missing what it needs, and what it can do fully supported.
- Your shelfEvery product you own: keep it, move it, or skip it.
- What Your Skin Would BuyMorning and evening, each step with its job. Any brand.
- Your next goalsIn the order your skin can reach them.
- Brand names, if you want themA brand you love, your budget and values, or what I use.
Yours to keep. Take it to any esthetician, dermatologist or store. See three real plans
From clients
“Suddenly ‘I want tighter skin’ became an actual biological process with a timeline.”
“The first skincare experience where I felt like my skin was being listened to.”
“What you do is way more than skincare.”
Made-for-You Guarantee
If it could have been anyone’s plan, all your money back.
In plain words: if your plan doesn’t feel made for you, you get every dollar back. Same if you finish our call still not understanding why your skin hasn’t responded. Reply to your plan email within 30 days. One email, nothing to send back. You keep the plan.
The foundation
Whatever your goal, it starts on the same ground.
You want your skin’s day optimized so it looks its healthiest without a crowded shelf.
You’re ready to bring in help, including the “asker” products that make a request of your skin.
The foundation for both is a first principle: your skin has a hardwired job to do, and it responds to everything it meets all day long. The more we fortify it, the more resilient and stable it becomes, and the closer it gets to the steady conditions every claim was tested in. That’s when your skin, its job, and your goal are finally playing on the same field.
Your assessment shows me your skin’s patterns. Known ingredients can minimize, mitigate, or neutralize the reactive events behind those patterns. Put the two together and we start to see a real picture of your skin, and what it needs from you. My method is a synthesis of science from many different fields, built for exactly that.
“This isn’t a perfect system, because the skin is a profoundly intelligent and complex organ that we as an industry can’t possibly understand fully.
But we’re on to something here, as is indicated by the ‘Empty Bottle Gang’ and the happy faces that I’ve had the honor of working with over the last decade.
I have a wildly deep relationship with the skin, and I believe that makes me very different than most people you’ll encounter who will talk to you about skincare products and what you need for your skin goals.
Even with great confidence in my understanding of the skin, to suggest that I have the skin all figured out, or that the industry does, would be laden with hubris, and I won’t go there.
I do believe, however, that this is the industry’s current best shot at ending the trial-and-error cycle fueled by hope. You have my word, and I stand on it.”
Jenn HallowesLicensed to treat skin for 19 years · Licensed instructor who trains future estheticians · American Spa contributorMade-for-You Guarantee: if your plan could have been anyone’s, all your money back.
Before you buy
Do you see my skin?
Yes. You send a few phone photos: your face in daylight with no makeup, and your products. I’m looking at what your skin is doing, not judging it. Only I see them, they’re never used for marketing, and I delete them after your 30 days of questions.
Will you make me buy new products?
No. I start with what you own. If something’s missing, you get options in any brand. Buying from me is optional, and I’ll always say so.
Can you build it around a brand I already love?
Yes. Tell me the brand and I’ll build from it. Or I’ll choose by your budget and values, or show you what I use myself.
Can I share it with my esthetician or dermatologist?
Yes. It’s yours. Any professional can follow it.
What’s Plan + Your Skin, Explained?
45 minutes with me by phone or video after your plan arrives, in place of the 15-minute call. I walk you through your plan from your skin’s side, and you ask anything as we go. Evenings and weekends are available, and someone can join you. Afterward I email you a written recap, including any changes to your plan. Nothing is sold on the call. If it doesn’t make your plan clearer, I’ll refund the $100. Already have your plan? Add the call for $100 any time in your 30 days. Your 30 days of questions stay by email either way.
What if I don’t love the routines?
If you let me pick the brands and neither routine is right for you (the feel, the smell, or your skin reacted), tell me within your 30 days and I’ll rebuild them once, free. Name the brands you’d like, or tell me what didn’t work and I’ll choose again. Picked your brands yourself? Switching later is a new plan.
What if my skin reacts?
If it’s beyond mild tingling, stop using the product and email me. If it’s severe, see a doctor.
What happens after my 30 days?
Your plan is yours to keep. If you’d like more of me, there are two options: 5 questions for $40 that never expire, or a 30-day pass for $39 that doesn’t auto-renew.
I see a dermatologist. Is this for me?
Yes. I’m not a doctor, and your plan doesn’t replace yours. Have a diagnosis or a prescription? Tell me in your questionnaire and your plan works around it. I’m glad to work alongside your dermatologist, and you can share your plan with them.
Who is this not for?
If you need a diagnosis or a prescription, please start with a doctor. That’s their job, not mine. Once you have one, I’m glad to work alongside them.