Delivered within 5 days
The WTH Should I Use? Plan
Feel good about your skin again, without having to hope.
- Everything you get
- The Skin State Decoder assessment
- Your 20+ page Skinformation Report
- Your shelf, sorted: keep or skip
- Two ready-to-buy routines, from brands Jenn doesn’t sell
- Your goal timeline, and the early signs it’s working
- Your 24-hour skin day
- An optional 15-minute call, by phone or Zoom
A one-on-one consultation with Jenn is $197.
Made-for-You Guarantee. If your plan isn’t clearly built from your answers, your photos and your shelf, all $97 back.
Jenn reads 10 plans a week, so each one gets her full attention.
“The first skincare experience where I felt like my skin was being listened to.”Amy C. · ★ 4.8 from 14 verified reviews
After you buy
Four steps. Five days.
- 1
Take the Skin State Decoder
About 8 minutes. Sleep, stress, gut and hormones, plus your budget, your values and how many products you’ll actually use.
Right after checkout
- 2
Send your photos
Your face in daylight and your shelf. Just reply to your order email.
A few minutes
- 3
I read your skin
I map your skin’s 24-hour day and build around your goal and your skin’s priorities. Built on both, not hope.
Within 5 days
- 4
We talk, if you’d like
An optional 15 minutes by phone or Zoom, included. Ask anything about your plan.
Any time in 30 days
See inside real plans
You’ve said it. Here’s where your plan answers it.
“I’ll probably re-read this 100 times before it all sinks in. I can’t believe how much amazing info is in it!”Shellie P., client
“Is my skin even okay?”
Your Skin ScoreA real number for where your skin is starting from, and what it means, in plain words.
“Why does my skin freak out out of nowhere?”
Where your skin’s energy is goingIt’s never out of nowhere. You’ll see what’s pulling your skin off task, and which ingredients help calm it.
“Morning, night, what goes first? I’m lost.”
Your 24-hour skin dayHour by hour: what your skin is doing, and exactly when each ingredient steps in.
“I guess I have been doing my skincare routine backwards.”Shellie P., client
“I’ve got a drawer full of stuff. What am I even missing?”
What your lineup coversEverything your skin needs, checked against what you already own. The gaps are marked, so you only buy what’s missing.
“I never wash off the jojoba oil. I just slather it on before bed and leave it there all night.”Shellie P., client
“I’m done wasting money. Just tell me what to buy.”
What the same routine costsYour routine, priced side by side across brands, per month and to start, so you choose by your budget and your values.
“How long is this going to take? I always give up too soon.”
Your goals, in orderYour goals in the order your skin can reach them, and roughly when to expect each one to show.
“Suddenly ‘I want tighter skin’ became an actual biological process with a timeline.”Michelle D., verified client
Pull it up in any store.
Want names? Your routine, product by product, with prices and when to use each one.
Love your esthetician or a brand you trust? Show them your ingredient list. They can match any product that has what your skin needs.
Real excerpts from three clients’ plans, shared with permission. Every plan looks different, because every skin is.
What’s inside
Your Skinformation Report
Twenty-plus pages, with a one-page summary up front.
- Your goalWhere it lives in your skin, and how long it takes.
- Your Skin ScoreWhere your skin is starting from, in plain words.
- Where your skin’s energy is goingWhat pulls it away from the work you want it to do.
- Your 24-hour skin dayHour by hour, and where your ingredients step in.
- Two futuresWhere your skin goes if it keeps missing what it needs, and what it can do fully supported.
- Your shelfEvery product you own: keep it, move it, or skip it.
- Your ingredient listMorning and evening, each step with its job. Any brand.
- Your next goalsIn the order your skin can reach them.
- Brand names, if you want themA brand you love, your budget and values, or what I use.
Yours to keep. Take it to any esthetician, dermatologist or store. See three real plans
From clients
“Suddenly ‘I want tighter skin’ became an actual biological process with a timeline.”
“The first skincare experience where I felt like my skin was being listened to.”
“What you do is way more than skincare.”
Made-for-You Guarantee
If it could have been anyone’s plan, all $97 back.
Same if you finish our call still not understanding why your skin hasn’t responded. Reply to your plan email within 30 days. One email, nothing to send back. You keep the plan.
The foundation
Whatever your goal, it starts on the same ground.
You want your skin’s day optimized so it looks its healthiest without a crowded shelf.
You’re ready to bring in help, including the “asker” products that make a request of your skin.
The foundation for both is a first principle: your skin has a hardwired job to do, and it responds to everything it meets all day long. The more we fortify it, the more resilient and stable it becomes, and the closer it gets to the steady conditions every claim was tested in. That’s when your skin, its job, and your goal are finally playing on the same field.
Your assessment shows me your skin’s patterns. Known ingredients can minimize, mitigate, or neutralize the reactive events behind those patterns. Put the two together and we start to see a real picture of your skin, and what it needs from you. My method is a synthesis of science from many different fields, built for exactly that.
“This isn’t a perfect system, because the skin is a profoundly intelligent and complex organ that we as an industry can’t possibly understand fully.
But we’re on to something here, as is indicated by the ‘Empty Bottle Gang’ and the happy faces that I’ve had the honor of working with over the last decade.
I have a wildly deep relationship with the skin, and I believe that makes me very different than most people you’ll encounter who will talk to you about skincare products and what you need for your skin goals.
Even with great confidence in my understanding of the skin, to suggest that I have the skin all figured out, or that the industry does, would be laden with hubris, and I won’t go there.
I do believe, however, that this is the industry’s current best shot at ending the trial-and-error cycle fueled by hope. You have my word, and I stand on it.”
Jenn HallowesLicensed 19 years · American Spa contributorMade-for-You Guarantee: if your plan could have been anyone’s, all $97 back.
Before you buy
Do you see my skin?
Yes. You send a few phone photos: your face in daylight with no makeup, and your products. I’m looking at what your skin is doing, not judging it. Only I see them.
Will you make me buy new products?
No. I start with what you own. If something’s missing, you get options in any brand. Buying from me is optional, and I’ll always say so.
Can you build it around a brand I already love?
Yes. Tell me the brand and I’ll build from it. Or I’ll choose by your budget and values, or show you what I use myself.
Can I share it with my esthetician or dermatologist?
Yes. It’s yours. Any professional can follow it.
What’s the treatment add-on?
For goals that live deeper than products reach, like firmness or deep lines: which in-spa treatments would help, the trade-offs, and what to ask before you book. It arrives with your plan.
Who is this not for?
If you have an active skin condition that needs a diagnosis or prescription, please see a dermatologist first. I’m happy to work alongside one.