Free guide · The Label Decoder

Read any skincare label in ten minutes.

The front of the box is written to sell. The back is written by law. This guide teaches you to read the honest side, and shows you exactly where a label stops talking.

Free. Comes two ways: one to read on your phone, one to print and write on. You’ll get my emails after that. Unsubscribe any time.

Cover of The Label Decoder, a free guide from Proof Positive Skin Care

What’s inside

Six skills. One bottle at a time.

Each one takes a few minutes to learn and works on any product you already own.

  • The Order

    Rank, not amount. What the list order tells you, and what it never will.

  • The Numbers

    Where percentages live, and why you rarely see one.

  • The Names

    Why water says aqua, and how to read the official names.

  • The Claims

    Which words on the front are defined by law, and which aren’t.

  • The Fine Print

    Fragrance, preservatives and dates, and what each one means for your skin.

  • The Gap

    What no label can say, and the one question only your skin can answer.

Then, in the store

Read a label in five steps.

  1. Turn it over.The front sells. The back informs.
  2. Look for a Drug Facts box.If there’s one, start with the active ingredients and their percentages.