Dryness
Shellie
Her goal: comfortable, hydrated skin. Everything on her shelf sealed water in. Nothing brought water in.
Typical range: 2–8 weeks

The Empty Bottle Gang
In all my years working in the salon and spa industry and witnessing purchasing behaviors, I saw something so different in my own studio. Clients purchased based on my method, and they returned each month with empty bottles to replace. Religiously.
They were happy, their skin was great, and they repurchased because it all worked together: their skin, their goals, the results.
Come join the Empty Bottle Gang. Let’s get that drawer full of half-used products used up or given away, and let’s get your lineup one that works. Let’s get you empties.
Get my plan · $97Real plans
Dryness
Her goal: comfortable, hydrated skin. Everything on her shelf sealed water in. Nothing brought water in.
Typical range: 2–8 weeks
Lines, nose and chin
Three goals that live in different layers, so they don’t arrive together. His plan rated what he already owned, then put his goals in the order his skin can reach them.
First changes: weeks 4–8
Firmness and lift
Skin Score 28.14: healthy and stable, but not set up to change. Her gut and her stress kept pulling her skin off its nightly rebuilding work. Her plan protects those repair hours, gives her skin nightly collagen signals, and adds gua sha for the jawline.
Goal window: weeks 16–32
Verified reviews
“Suddenly ‘I want tighter skin’ became an actual biological process with a timeline.”
“The first skincare experience where I felt like my skin was being listened to.”
“Answers about my skin that don’t involve a product. A totally novel thing.”
“She takes the time to truly understand my skin’s unique needs and concerns. I’ve always felt like I was in the capable hands of a trusted friend.”
“Interesting you mentioned acne around my chin and jaw… because it’s where I get most of my breakouts. What you do is way more than skincare.”

Another client, in her words
“Brad has commented twice in the last two days how amazing my skin looks no lie…”
A different client, by text. Shared with her permission.
Men read here too
“2 years ago skin full of acne! Just bad smh. Then I met my girl @jennhallowes.”
“Now look at your boy. Skin all good.”
Professional baseball player Ronnie Dawson, on his Instagram. Shared with his permission, with two cards he signed for me.
Your turn
Take the Skin State Decoder, send your photos, and get your plan in five days.
Made-for-You Guarantee: if it could have been anyone’s plan, all $97 back.