Consumer Health Data Privacy Policy
Effective Date: July 26, 2026
At Proof Positive Skin Care, your privacy matters. This Consumer Health Data Privacy Policy explains how we collect, use, share, and protect consumer health data in accordance with Washington's My Health My Data Act (MHMDA). This policy applies specifically to consumer health data and supplements our Privacy Policy.
What Is Consumer Health Data?
Under Washington law, consumer health data is personal information that is linked or reasonably linkable to you and identifies your past, present, or future physical or mental health status.
Because Proof Positive Skin Care provides personalized skincare education and recommendations, some of the information you voluntarily share with us may qualify as consumer health data.
Consumer Health Data We Collect
Depending on how you use our website and services, we may collect:
- Information about your skin concerns, goals, sensitivities, allergies, and skincare history.
- Responses to skincare assessments, quizzes, and questionnaires.
- Photos you voluntarily submit for personalized skincare guidance.
- Information about your current skincare routine and products.
- Communications you send to us through forms or email regarding your skin or skincare goals.
- Records of consultations, recommendations, and purchases.
We collect only the information necessary to provide the services you request.
How We Use Consumer Health Data
We use consumer health data to:
- Deliver personalized skincare education and recommendations.
- Generate assessment results and customized skincare guidance.
- Respond to your questions and customer support requests.
- Process purchases and provide requested services.
- Improve our website, educational content, and customer experience.
- Maintain business records and comply with legal obligations.
Sources of Consumer Health Data
We collect consumer health data directly from you when you:
- Complete forms or questionnaires.
- Submit photos or other information.
- Purchase products or services.
- Contact us by email or through our website.
- Participate in consultations or personalized recommendations.
When We Share Consumer Health Data
We share consumer health data only as necessary to operate our business and provide the services you request. This may include:
- ScoreApp, the platform that powers our skincare assessment quiz. When you complete the quiz, ScoreApp collects and securely stores your responses so we can generate your results and guidance.
- Shopify, which hosts our website, processes orders, and securely stores customer information.
- Shopify Payments or another payment processor used to complete purchases.
We do not sell consumer health data.
We use Google Analytics to understand general website usage — such as which pages are visited and how the site performs — so we can improve it. Google Analytics receives general, non-health usage information only. It does not receive the health information you share in our quiz, forms, or consultations; that information stays with us and the service providers listed above.
Your Privacy Rights
If you are covered by Washington's My Health My Data Act, you may have the right to:
- Confirm whether we collect your consumer health data.
- Access consumer health data we maintain about you.
- Request deletion of your consumer health data.
- Withdraw consent where processing is based on consent.
- Appeal certain privacy decisions where applicable.
To exercise your rights, please contact us using the information below.
Contact Us
If you have questions about this policy or would like to exercise your privacy rights, please contact:
Proof Positive Skin Care
Email: letstalk@proofpositiveskincare.com
Website: https://proofpositiveskincare.com
Changes to This Policy
We may update this Consumer Health Data Privacy Policy from time to time to reflect changes in our business practices or applicable laws. Any updates will be posted on this page with a revised Effective Date.